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Wed, Sep 16 00:30 – 01:00: How to increase word-of-mouth on your online business
A talk by Raúl Galera

In this talk, we’ll cover the importance of word of mouth as one of the most reliable marketing channels to drive growth to your online business. We’ll identify what makes word of mouth so effective and analyze strategies from businesses that have been able to successfully implement a referral marketing strategy to acquire new customers while retaining existing ones.